Creative Director Velocity OMC, USA
Luciana started her career in advertising over 20 years ago after watching Crazy People, a film about a guy who starts an ad agency in a mental ward. Brainstorming with a bunch of lunatics seemed to be a fascinating way to make a living.
Luciana’s first position was as a junior copywriter at DM9 São Paulo, current DM9DDB.
Following that, she went to Lisbon for her first international experience. There, she worked for Lintas, JWT – where she won her first Cannes Lion - and TBWA.
Luciana then went to Madrid, where she worked at Y&R for clients like Telefonica and Repsol.
After 4 years abroad, Luciana returned to Brazil and re-joined DM9, before going to Ogilvy and Fischer America.
Luciana then decided to start her own agency and co-founded Bold Conteúdo, one of the first agencies in Brazil focused on Branded Content.
One year later, she went back to the big league, now with a new skill in her pocket.
That decision paid off. Luciana re-re-joined DM9 and won awards, accounts and told stories that really stuck in people’s minds. Johnson & Johnson’s, Whirlpool and Telefonica were the leading brands that Luciana worked for.
Isobar and JWT were her next steps. At the later, Luciana was a creative director for Avon, Nestlé, and Warner.
In January of 2017, Luciana packed again and hit New York. But this time, with her husband and son - who’s already as interested in basketball as he is soccer.
It’s been a great journey.
Thank you, Dudley Moore.