Group Creative Director Cheil Worldwide, Hong Kong
Born and raised in Shanghai, Lili kicked off her advertising career as a mandarin copywriter with DDB Shanghai. After a wonderful five-year stint, she moved to Hong Kong and joined Leo Burnett to work on P&G-owned FMCG brands, such as Rejoice and Whisper. She also handled a variety of local accounts, such as Hang Seng Bank, Nin Jiom and Harmony House. In 2015, she joined Cheil Hong Kong, where she now manages both multinational and local blue chip clients, including Samsung, Samsonite, American Tourister, California Almond, 1O1O, Airport Express Line, MTR and many more.
During her advertising career, her work has been recognised by all the major global , regional and local award shows, including: Cannes Lions, D&AD, One show, London International Awards, CLIO, New York Festivals, Spikes Asia, ADFEST, Ad Stars,Kam Fan and LongXi Awards.
Lili has been chosen as jury member at several international and local advertising award shows, including ADC awards, Spikes Asia, Kam Fan Student’s Award and MTR Advertising Awards.
She is passionate about developing fresh creative solution for brands and clients. And truly believes that great team leads to great ideas. Her guiding star comes from author Maya Angelou “You can't use up creativity. The more you use, the more you have.”
That’s why she likes to push herself to the limits all times.