Leonardo Varela


Chief Creative Officer Marcel, Mexico


Leonardo Varela is Uruguayan. He started his career in 1998, as an art director at JWT Montevideo. He is promoted to creative director in 2005. In 2008 he moves to JWT Mexico. From 2011 to 2013 he works at CP+B, in Boulder, USA. In 2013 he moves back to JWT Mexico as ECD, in 2015 he is hired from Marcel Mexico and in 2018 he is promoted to CCO.

Along his career, Leonardo has worked for many prestigious brands such as Burger King, Domino's Pizza, Microsoft, Coca Cola, Nike, Pepsi, Nescafé, UNICEF, Red Cross, among many others.

Leonardo has won many awards at the most important advertising festivals in the world, such as Cannes, LIA, New York Festivals, Sol de Iberoamérica, FIAP, among others. 

He has been awarded with several EFFIE Awards during his career, and has won gold Effies in markets so different as Mexico or the USA.

His campaigns have also been published several times in prestigious international magazines such as Archive, and he has been jury in many prestigious festivals as Cannes, Wave, etc.