Juliana Paracencio

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Creative Director Publicis, Spain

 

Juliana is currently a Creative Director at Publicis Spain, working for clients such as Renault, Movistar telecom, Samsung, Carrefour, Mixta beer, and many others.

Before moving to Madrid, she was in Dubai, where she got to grips with an important piece of business in a challenging market in a remarkably short space of time, her work for them winning 3 Golds, 1 Silver and 1 Bronze at the Cannes Lions, 5 Pencil at D&AD, leading it to be considered the 'The 5th Most-Awarded Print/OOH campaign in the world by Gunn Report 2016', Ogilvy Jeddah and IKEA Saudi Arabia to win its first awards, and Ogilvy to win Cannes Lions Network of the Year. The campaign stood out especially for its Craft in Design, which led Juliana to be considered as one of the most-awarded art directors in 2016. In 2017, it was not different. Juliana led Ogilvy Jeddah and IKEA Saudi Arabia to win in Cannes for the second time in a row.

More than art direction craft, Juliana loves to come up with ideas. Hence her first portfolio got her a job as an intern copywriter at Leo Burnett in Brazil. When she told her future boss that she was an art director, he reacted with a mix of surprise and contempt. Nevertheless, she got the job. In São Paulo, she had the chance to learn from remarkable Brazilian art directors, that made and still make history in Cannes. It was an ironic start of an award-winning art director career in an independent agency (Jung von Matt) and four networks (Leo Burnett/Y&R/Ogilvy/Publicis); in four different countries (Brazil, Germany, United Arab Emirates, and now Spain).