Gesina Roters


Co-Founder/Creative Partner DAY, Netherlands


Gesina Roters, co-founder and creative partner at DAY creative business partners.  Born and raised in Berlin, Gesina helds a masters degree in Communications Design.  She worked for international renowned agencies in Germany and The Netherlands like FutureBrand as a designer and creative director before she co-founded Amsterdam based agency DAY in 2007.

Day is a brand strategy and design agency focussing on retail, sport, leisure and entertainment markets as well as consumer brands.Core expertise: using physical space to create intelligent branded experiences - with architecture, interior and innovative phygital elements throughout all touchpoints. 

Her portfolio and experience includes work for a large variety of national and international brands like MTV Networks, Bugaboo, Deutsche Bank, LifeNation, Ziggo, Orange, Van Gogh- and Rijksmuseum, EindhovenAirport, Coca-Cola, Caliber Global, Nike, Grolsch and many more. Gesina is passionate about the reinforcing connection of spatial-, graphic-, and digital media.  Based on strong strategic thinking, Gesina excels in approaching her work with a holistic view, always balancing on the border between all disciplines of design.

Awards: Her work has been recognized with awards and nominations internationally, including multiple Red Dot Awards in the Best of the Best category alongside the Dutch Design Awards, German Design Awards and ADCN Awards.  

Jury experience: Gesina has significant experience in judging creative work - having been a juror for the ADC/OneClub, Cannes Design Lions, jury president of Eurobest design, Clio Award, Dutch Design Awards, Dubai Lynx, Art Directors Club Netherlands and the Creative Heroes Awards. She is also well practiced in speaking on the subject of design, having given lectures at several conferences and educational institutes in retail and branding