Gabriele Caeti


Executive Creative Director DDB, Italy

Gabriele founded his own fashion startup at the age of 20. Later on, he began his career as a Copywriter, first at Tbwa\Italy and then at Y&R. During this time, he became interested in the growing market of social media and the world of entertainment. He became the first Creative to join We Are Social Italy in 2011, where he later became Creative Director at the age of 30. He worked with clients such as Netflix, Lavazza, Juventus FC, Adidas, Samsung, BMW Group, Barilla and Pirelli.

Now he is Executive Creative Director at DDB Italy and he is working on clients like: Ikea, Audi, Volkswagen, Seat and Lufthansa.

Some of his awards include: Cannes Lions, One Show, D&AD, Eurobest, New York Festivals, and ADCI Gran Prix. He has a passion for teaching: he teaches Creativity and Strategy in the entertainment sector in various Milan universities, such as IED, Politecnico and Accademia di comunicazione. He strongly believes in social conversation as an insight enhancer, as well as the idea that the entertainment industry is a powerful media to convey strong ideas. He is a huge nerd, and he is proud of it.