Partner/Executive Creative Director SOCO 42, South Africa
Before opening his next gen agency, Soco 42, Eric has led creative teams at an array of reputable global shops. His most recent escapade was as ECD of McCann South Africa, running brands such as kulula.com, Cremora and Johnnie Walker among others.
Having worked across numerous platforms - Eric has experience through the line, and has been awarded worldwide at shows such as Cannes, D&AD, Clios, One Show, New York Festivals and London International.
Eric’s love for the traditional is only matched by his restlessness to innovate and is now embarking on a new chapter to learn and grow as much as he possibly can.