Elias W. Bassil
Head of Strategy Geometry MENA, UAE
Elias is an LA-born, Beirut-raised omni channel strategist.
His initial exposure to advertising started while he was waiting tables in a bar frequented by Saatchi&Saatchi employees.
6 months later, he became part of the team.
His work is highly influenced by his passion for sociology and human behaviour.
Over the years, his career has developed across global traditional agencies in MENA, experiential shops in London & Paris, and finally working within the omni-channel arena in Dubai with OgilvyAction now Geometry.
His commitment towards enhanced creativity, that is founded on real human insights, has reached regional and global appeal, landing awards in Effies, Lynx, and Cannes.
His MSc education inspired his research into mortality salience and the effect on purchasing patterns - the outcome was beautifully dark.
Elias is a dog-lover, street musician, and cooks a mean chili lobster pasta.
(he also secretly wishes he was part of the Dead Poets Society)