Atila Martins Lauar
Creative Director Freelance, Czech Republic
Atila Martins Lauar is a Brazilian Creative Director/Consultant based in Prague with over 15 years of experience in advertising.
He has won more than 100 awards in the major international shows across the world throughout the past 6 years and has lead Y&R Prague to rank as the most awarded agency in the country and appear in the global map of advertising. He has been jury in many AD festivals from North America, Europe and Asia.
For the past 10 years he worked for many clients such as Forbes, Erste, Microsoft, Harley Davidson, Samsung, Fiat and lastly for Škoda as a Creative Director of it’s global account. He collaborated with many agencies around Europe such as Fallon, Y&R, Leo Burnett, Jung von Matt and BBDO in projects such as retaining/new business, global campaigns and creative projects.
He believes the industry has to stop creating ads only for themselves and start creating ads that are truly relevant to people.
His mission is to transform the traditional ways of thinking inside the industry and build a solid and relevant communication practices based on what people really think and feel. A more emphatic relationship between brands, companies and consumers.
Based on data and not on opinions.
He aims to bring a real transformation into people’s lives through advertising and create a long lasting bonding experience. From humans for humans.
To find answers, he has embarked on a journey around the world.