Chief Creative Director FCB Guatemala, Guatemala
More than 12 years of experience in advertising, working to become the first female Chief Creative Officer in Guatemala. She has worked in 3 different countries (Guatemala, Peru and Costa Rica) in different global networks such as BBDO, Leo Burnett and, for over 3 years now, works at FCB. Her experience with regional brands includes Coca Cola, Phillip Morris, Pepsico (Pepsi, Gatorade, 7up), Whirlpool, CitiBank. Since she has her origins in graphic design, she is passionate about the creation of corporate identity and packaging.
Throughout her career she has always thought that an Art Director should contribute beyond esthetics, understanding that she had to evolve in thinking strategically and creatively in order to achieve professional growth.
She teaches Art Direction at the most awarded creative school in the world, Brother. She’s been awarded by international and local festivals such as One Show, El Sol, FIAP, Ojo de Iberoamérica, El Volcán and Antigua Festival.