Executive Director of Creativity & Content FCB & FiRe, Argentina
Lulo Calio’s love for creativity started at an early age. He is an accomplished writer and creative lead with a reputation for delivering work that is by turns delightful, moving, and inspiring.
He currently serves as Executive Director of Creativity and Content at FCB&FiRe, one of the most innovative agencies for branded content in Latin America and not long ago Spain. His mission is to involve brands in modern culture with the help of disruptive brand behavior.
In addition to being an expert creative, he has distinguished himself as a strategic thinker with a sophisticated understanding of storytelling and contemporary culture.
He has also been awarded at numerous local and international award shows including Cannes Lions, D&AD, Clio, One Show, Effie, and LIA. All of these amazing achievements were only possible because of his experience in places like Y&R Buenos Aires, DraftFCB, David (Ogilvy Creative Hub) and Santo (Coca-Cola´s Global Creative Review last winner).