Executive Director, Branded Entertainment & Experiences
VMLY&R North America, USA
Catherine Patterson serves as Director, Branded Entertainment and Culture for VMLY&R North America, where she works with teams identifying, architecting and developing branded content platforms and experiences for clients at the crossroads of culture and technology. Her work has received highest honors worldwide with multi-channel multi-year wins at the Cannes Festival of Creativity, One Show, D&AD, the Webby Awards, Fast Company Innovation and others. During her tenure at Y&R, Catherine trained creative and production units in strategic, integrated production, delivering multi-million-dollar programs for clients in CPG, DELL, Navy, not-for-profit and social good clients. She’s forged strategic partnerships with the New York International Children's Film Festival, the 92 Street Y, and is working on an initiative designed to reboot historical exploration with the Explorers Club and others. Catherine is recognized as an industry leader in cultural experiences and was voted one of Adweek's top branded-content creators.