Chief Creative Officer, SapientRazorfish, North America
As Chief Creative Officer NA, Anthony has creative oversight for SapientRazorfish’s overall North American creative presence.
In this role, he inspires and guides the creative teams and clients alike to realize the potential of digital business and marketing transformation in a hyper-connected world. The essence of Anthony’s approach is a radical focus on customer centricity and a deep understanding of how the prolification of technology has fundamentally disrupted traditional models of engagement between brands and customers.
Anthony's creative experience, technological knowledge and business acumen help him to forge connections and craft experiences with creativity at the core; connections and experiences which can transform business and build sustained brand relevancy.
In his role as CCO NA Anthony works side-by-side with Global Chief Creative and Experience Officer Donald Chesnut to steadily build momentum around SR_’s North American creative footprint, client base and reputation.
Anthony and his teams have created award winning work across a wide breadth of business verticals including fashion & retail, consumer electronics, financial services, automotive, travel & hospitality and consumer package goods, for many of the worlds leading brands.
Anthony’s background in design and passion for creativity extends across all forms, from architecture to industrial design, with a special focus on automotive.