Chairman/CEO, WMcCann, Brazil
A scholar of consumer behavior, Hugo is obsessed with results and understands that brands wish and need quick feedback.
He was elected twice in a row one of the three most admired Ad Executives, according to the Agency Scope survey, conducted by the Spanish consulting firm Scopen. Considered the most important of the sector, the study interviewed the high management of 405 advertisers.
In 2016, the global social network Creativepool focused on the creative industry, ranked Hugo as one of the Top 3 CEOs of the world.
Winner of three Caboré Awards, the most important recognition of the Brazilian Advertising Industry: in 2017 as Entrepreneur/Leader of the Communication Industry; in 2016, as President of the Agency of the Year and, in 2014, as Creative Professional of the year. Hugo was nominated one of the most influential Ad Executives in Brazil by a GQ Magazine survey.
He has won 17 Lions at Cannes Festival for clients such as Heineken, Procter&Gamble, Swatch, Nestlé Purina, Chevrolet, among others, and was invited to be one of the Brazilian representatives as a jury member in Cannes twice.
After leading one of the biggest turnarounds in the ad market in Brazil and taking Publicis to second place in the agencies’ ranking, Hugo was chosen by the American group Interpublic to succeed Washington Olivetto ahead of WMcCann.