Sarvesh Uday Raikar
Executive Creative Director, Mullen Lowe Lintas, India
Sarvesh fell in love with advertising at the tender age of 10, when his dad (a noted art director) entrusted him with the mission-critical job of cutting grey tinted paper to mount his artworks. Then high school happened and he briefly flirted with engineering, till Trigonometry intervened and helped him rediscover his childhood love. He started his career in healthcare communications – a niche segment then, and often considered a sterile ground for creativity. He stuck with his first agency for almost 7 years, took it to the world’s Top 5 in Clio’s inaugural healthcare awards and also helped the agency win a mainstream Cannes Lions – a first for an Indian Healthcare Agency. Currently at Lowe Lintas, Mumbai, he now works on the global creative portfolio of Lifebuoy (Unilever), with a special focus on digital. Prior to joining Lowe, he was a part of the core team at Scarecrow Communications – a startup that quickly secured a place in the World’s Top Independent Agency Rankings by winning business and awards at breakneck speed. His work has been recognized at several award forums like Cannes Lions, D&AD, Clio, Adfest, Global Effies, Spikes Asia and New York Festivals.
In 2013, he was featured in - 'Top 30 Under 30' listing – a special initiative to recognize future leaders of advertising and media industry in India.
Some of his key brands include - Nestle, Danone, DBS (Development Bank of Singapore), J&J, Quikr.com, Tata Tea, Anchor Panasonic, Zee Group, GlaxoSmithKline, Novartis and Sanofi Aventis, India.