Group Strategy Director, Ogilvy & Mather, USA
Gavin is that rare thing - an English strategist in New York.
As well as honing his fake self-effacement and deploying his English accent to minimal effect, he tries to help brands define who they are, what they can really do for people and what actions they can take to then do that.
Across his career he has done that for global assignments on brands like YouTube, Axe, American Express, Burger King and Johnnie Walker, at agencies like CP+B, co: collective, BBH and his present employer Ogilvy.
He doesn't believe there's anyone rule about what makes for great work.
...oh hang on, he does.
Jingles. Jingles always make work great.