Board Creative DIrector, AMV BBDO, UK
After an unpredictable and exhaustive search, Michael eventually discovered who the people were that made the clever commercials he loved watching on TV. He’s then spent the last 25 years trying his best to do the same at: Saatchi & Saatchi, Lowe Lintas, M&C Saatchi (Sydney) and for the last 8 years as a Board Creative Director at Abbott Mead Vickers.
He has to create cross-cultural integrated campaigns for: Guinness, Unicef, CRUK, Qantas, Adidas, The National Lottery, The Mayor London and others.
Michael has accumulated an impressive array of trinkets and shiny things with his work being recognized at most major award shows. Although an Under-12’s short board diving - bronze still remains his favorite.