Executive Creative Director, PerceptGulf Dubai, UAE
An adman and a fine artist at heart, Prash, as he is fondly called, started his career as an illustrator in his hometown Mumbai. 20 years and half a dozen assignments (including stints in Mumbai, Kuwait and Dubai), he serves as the ECD of PerceptGulf, Dubai. Apart from building Creative teams, his passion lies in creating path-breaking communication be it Digital, Print, TV or Branding, all of which has won him several recognitions, awards and accolades.
His client portfolio includes several local and international clients such as Mazda (UAE and Oman), Nando’s, Peugeot, Citizen, Carter’s, Skechers, Nikon (UAE), Nissan & Ikea (Kuwait); and highlights include launching of Tim Horton’s in Dubai and strengthening the presence of Hisense in the GCC market.
Prior to Percept, Prashant was heading the creative at M&C Saatchi, where he shaped the communication for Dubai Tourism, Dubai Duty Free, LG, Sony, Samsung, Canon, Chevrolet and Siemens. Prash occasionally lectures at local colleges and universities on advertising, communication, design and Art Direction. Weekly brush with acrylics and oils keeps the Dali in him alive.