Nikolina Popovic

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Creative Director, Havas Adriatic, Serbia

Nikolina currently spearheads the creative team at Havas Adriatic as CreativeDirector.

Prior to her new role she led the creative team at Grey Doha for 3 years. She single-handedly overhauled the creative output of the agency through her keen insight, vast experience, and leadership skills.

Nikolina has been exposed to diverse cultures throughout her career; beginning with an internship in China, followed by a stint as Art Director at Ogilvy-Cactus Communications in Addis Ababa, Ethiopia. Her career then found her moving from the Horn of Africa to Bratislava in eastern Europe with Muw Saatchi &Saatchi. With the travel bug hitting her again, she moved to Doha, Qatar, as Senior Art Director with Leo Burnett before settling to her previous role in Grey Doha. Nikolina holds a graphic design degree from the University Of Belgrade Academy Of Applied Arts, Serbia, and focused on advertising, editorial graphic design, and art direction in the Accademia Cappiello in Florence and Istituto Europeo di Design in Rome, with a specialty in calligraphy.

Nikolina has been regularly recognized for her work, with accolades from several awards shows including SAPPI-IDEAS THAT MATTER in South Africa, the MENA Cristal, the Dubai Lynx and LIAF. She is also part of jury panels at numerous festivals.

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