Creative VP, Vector B. IPG, Mexico
Liliam is from Colombia, she´s been working in advertising for more than 20 years. She has a communication degree at Pontificia Universidad Javeriana in Bogotá and a master in art direction.
During the last 18 years, she has worked at the most recognized agencies in Colombia and México.
For the last 9 years, she has leaded regional accounts like Nestlé, Procter & Gamble and Kellogg´s. One of her main accomplishments is leading multidisciplinary teams developing successful integrated campaigns due to exciting creative strategies.
After she left Leo Burnett, she assumed the responsibility of launching a new agency, Vector B, created by IPG group to lead all Bimbo´s Group Businesses. She is leading 87 persons trying to make Bimbo a global brand. She is constantly inspiring and pushing the team to make greater ideas through a strong creative strategy.
She has demonstrated her strengths managing not only her creatives teams but the entire agency and the business through creativity.
She believes in the power of strategic creativity.
2015 - Present Vector B. IPG (Creative VP)
2009 - 2015 Leo Burnett México (Regional Creative Director)
1998 - 2009 McCann IPG (Creative Director)