Julián Hernández

Julián Hernández.jpg

Executive Creative Director, Geometry Global, Hong Kong

Julián moved to China in 2007 to take on the role of Creative Director at Red Lounge/Leo Burnett Shanghai, working on the Coca-Cola Olympic campaign for the 2008 Beijing Games. This move marked the beginning of 10+ years long stay in China, between Shanghai and Hong Kong.

Prior to his Asian experience, he was a Creative Director at McCann Erickson Chile where he was in charge of Coca-Cola and Fanta for the Southern Latin American Division operating out of Argentina. His advertising career began in 1993 with McCann-Erickson Colombia, where he worked for such clients as Coca-Cola, General Motors, Nescafé, Citibank, Visa, and Aruba Tourism Authority.

Julián has been awarded on a local, regional, and global level in every market he has worked in, for both creativity and effectiveness with a range of clients. His awarded work spans across disciplines, from digital to social media, promo, and activation, experiential, direct, PR, integrated, print, outdoor, and film. Throughout his career, he has been a judge for several international award shows, including New York Festivals, The Eagle Awards, Brazilian ABAP, and the PMAA Dragons Of Asia. His work has been showcased in publications such as Shots, Media, Creative (Advertising Age), Time Magazine, and Contagious among others.

A father of two girls, Julián believes in Girl Power. In his spare time, he enjoys writing fiction and is an enthusiastic photographer.

GJ-9, Front Page, ODNewYork Festivals