Senior Creative Director, Cheil Worldwide Beijing, China
Wei Xu had started his advertising career as a designer. Interestingly, he has become a copy-based senior creative director during his decade career evolution.
Wei Xu was born in Beijing, and he successively worked for Publicis and Ogilvy in his early career year. Currently, he plays a key role as a senior creative director in Cheil China. During his ongoing career, Wei Xu has been serving several brands such as Samsung, IBM and Intel. And the various awards he has won include Cannes, New York Festivals, The One Show, London International Awards, Clio, AdFest, AdStars.
Therefore, he has always been very supportive to young creative talents attending international advertising competition for valuable experiences. In the year of 2014, surprisingly and unpredictably, the young copywriter in his team received an honor he could never get — The Young Lion Gold Award.