Founder, Tian Yu Kong, China
Mr. Forest Young, founder of Tian Yu Kong, an accomplished ad man and artist, is the only awarded Chinese legend with Lions at the Cannes Lions International Festival of Creativity for 5 consecutive years.
He has played an important role as creative director working for high profile international accounts such as Group Creative Director of the Saatchi & Saatchi Shanghai office and the Leo Burnett Shanghai office, Creative director of the Ogilvy& Mather Beijing Office, the Ogilvy& Mather Guangzhou Office and the Leo Burnett Guangzhou office.
Mr. Young has received a variety of prizes and more than 200 awards in the field of Advertising from many well-respected institutions, including Golden Lions of Cannes Lions International Festival of Creativity, Yellow Pencil of the D&AD Awards, Silver Pencil of the One Show Awards, Silver Winner of the CLIO Awards, Silver Winner of the LIA Awards, Silver Cubes of the ADC Awards, Gold Winner of the Spike Asia Awards, Grand Prix of the ADFEST Lotus Awards, Gold Winner of China International Advertising Festival, Gold Winner of China 4A Golden Seal Awards, Grand Prix of the Times Asia-Pacific Advertising Awards etc.
Mr. Young has promoted successively some important theories which have a positive impact on the creative thinking of China's advertising industry, such as "An upgraded version of 4A", "Cross-media Communication", "Humanism Advertising", "Social Creativity"- Creativity can be an equally powerful force for society, as in business.
And he is one of the pioneers for initiating the awakening of China's independent creative company.