Executive Creative Director, Gitam BBDO Tel-Aviv, Israel
I started my advertising career as a (too energetic) copywriter at Y&R Tel-Aviv, where i worked on brands such as Mercedes-Benz, Heinz, The Yellow-Pages and Orange.
After a few years, I was promoted to creative team leader and in 2011 I moved to Saatchi & Saatchi to act as a creative director (which turned out to be a great idea). After about 5 years I decided to complete a round and got back to Y&R, this time as an ECD.
Now I'm an ECD at Gitam BBDO Tel-Aviv.