Creative Group Head, Ogilvy Cape Town, South Africa
Saf enjoys quiet afternoons in the office unpacking consumer tensions.
When he isn’t unpacking consumer tensions he is driving social engagements and flicking his social media strategies between “always on” and “always off”.
He is a firm believer in sparking conversations between brands and people.
In his spare time, you will find him organically seeding his content in millennial conversations.
He never goes anywhere without packing his case study with consumer trends and campaign results.
Print is dead. He was at the funeral.
Saf doesn’t earn a salary, he earns media.