Creative Director, FCB, South Africa
Sabine Heckmann's love for creativity started at an early age. Her career has spanned a range of focused communication from ATL through to multiple BTL media. Working at international agencies and winning various awards along the way. Her interests grew in strategy and experiential marketing, while working on some of South Africa's favourite brands. Her move to CRM, allowed her to speak social media, digital and direct marketing and share a vision of 'putting the consumer at the heart of all conversations'. Her passion for people and finding creative solutions to business and brand challenges continues. Sabine is constantly shape shifting and keeps herself constantly informed to enrich and engage in new opportunities. Currently heading up the experiential division FCB X, at FCB Africa.