Adrian Rusu

Adrian Rusu.jpg

Senior Art Director, McCann Worldgroup, Romania

Despite being born in Transylvania, the bloody truth is that he didn’t get the chance to pull out his fangs and become a vampire, because shortly down his path this young boy became a beach boy in Constanta, his new adoptive hometown, for years to come. The change opened his appetite for observing different cultural traditions and some more or less unusual behavior.

The college years found him in Bucharest choosing an advertising major. First job, the first contact with Cannes Lions. He worked as a creative and visual artist for the Romanian local brother of the famous festival of creativity. This was his golden ticket to a world full of creative work from all around the world. But with great work comes great responsibility- so he packed all the inspiration he could get and moved to his first ad agency.

 This was local agency Wunderman, where he spent 3 years. His work there advanced him to the most high-profile, award-oriented agency in his country, McCann Bucharest. Here, over the course of 3 years, this now Senior Art Director lend his visual touch to a ton of well-known campaigns. And with clients like Vodafone, MasterCard and CocaCola and work that was shortlisted and awarded at festivals such as Effie or Golden Drum, his everyday goal is to challenge every major festival with work that shouts for metals.

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