Chief Digital and Creative Officer, Lippe Taylor, USA
Tina Cervera is the Chief Digital and Creative Officer at Lippe Taylor, overseeing both the digital strategy and creative groups for the company. Tina is a seasoned creative architect, with a passion for transforming companies both in vision and structure.
An expert on crafting efficient scaling models for creative teams and first-to-market campaigns for emerging technologies and platforms, Tina was named to Adweek’s 2015 Creative 100 list of top creative professionals in advertising. Her efforts have also been recognized by Mashable and Digiday.
Formerly, Tina was the founder and Chief Creative Officer of Wit + Measure, a boutique brand experience agency. She is also well known for her role as the head of creative at social media giant, VaynerMedia, where she helped build the creative offering from scratch. Tina brought inspiration, structure, and original thinking to the company, where she took the agency from a community management shop to a full-service creative shop within 4 years. She was able to scale the offering and grow her own team from 20 promising creatives to a team of over 350 people, across 4 offices for the agency.
Previously the Creative Director, Head of Global Branding and Design of The Associated Press, Tina led AP’s 2011 award-winning re-branding initiative, directing strategy and implementation across all agency media channels and international outlets.
As creative director of record, her work has received numerous accolades, including Webby, Shorty, Red Dot, and Digiday awards. The creative strategy she has devised and implemented at VaynerMedia aided its distinction as a 2015 Ad Age “A-list” agency.
An agency veteran, she has served as Associate Creative Director at Ogilvy, Rapp, and G2 Worldwide, executing digital, branding, retail, print, and experiential marketing for Kraft, Eli Lilly, and Heineken, among other clients.
Tina is a member of the American Institute of Graphic Arts, The Art Directors Club (ADC), and The National Art Honor Society. She is active in ADC’s Let’s Make the Industry 50/50 initiative, and advocates for equal representation and employment of women in the advertising industry,
An alumna of Pratt Institute’s masters and undergraduate programs, she lives in New York with her husband and daughter.