Executive Creative Director, Grey Ljubljana, Slovenia
After finishing her studies of design at the Academy of Fine Arts in Ljubljana, Petra started working as the Art Director at Grey Ljubljana. Today, as Executive Creative Director she leads creative team responsible for the creative excellence and effectiveness of campaigns of the largest local and global brands.
Petra is a fierce creative. She always trusts her intuition and never gives up. Together with Grey team she has led the agency to the prestigious title of the agency of the year (SOF – Slovene Advertising Festival) and the Adriatic region agency of the year (Balcannes festival), received the title of Creative Director of the Year and won two Cannes Lions at the Cannes Lions International Festival. All in one year. Despite the great success, she remains grounded. She maintains her “underdog” mentality, because she believes that the best things arise when you find the power to create everything from scratch.