Creative Director, Publicis One Team, Mexico
Luis is a 29 year old Mexican Creative Director / Copywriter who believes that intelligently and elegantly crafted ideas are the most effective means to re-shape humanity. This is why he is in advertising.
His career has been built through stints at DDB, Ogilvy & Mather, Publicis Groupe, and independent agencies such as Made and ACHE, where he has worked for some of the biggest local and global brands, such as Volkswagen, FIAT, Coca-Cola, PepsiCo, Citibanamex, Henkel, P&G and Casa Cuervo. Luis' work has been recognized with numerous awards at festivals like D&AD, The One Show, Cannes Lions, Clio Awards, New York Festivals, PRWEEK Global Awards, El Sol de Bilbao, Ojo de Iberoamerica, FIAP, and Mexican Creative Circle.
When he’s not in the agency discussing advertising or food with his colleagues, he’s having fun with his beautiful baby daughter of 7 months and his incredible wife.