Executive Creative Director, Inspire Advertising, Taipei, Taiwan
Peggy works as Executive Creative Director for Inspire, the top 5 agency of Taiwan.
She started her career in 1995 as a copywriter, and then worked for Dentsu in China over 1 year. Since 2004, she joined in Leo Burnet P&G team in Taiwan, and worked for J. Walter Thompson years later. With the development of communication, she started her digital experience in OgilvyOne, produced creative works for the brands, IBM, American Express, Mercedes-Benz and so on.
Over the 20-year experiences, she has won several awards such as Spikes Asia, ADFEST, AD Stars, Effie Awards, and The Work etc. In 2017 Campaign Brief Ranking, she is the 18th hottest creatives of Taiwan.