Chief Creative Officer/Owner, BIMM, Canada
Roehl’s belief in great design, the power of data and "work that works" has led to countless award-winning campaigns and programs for some of Canada’s biggest brands, including Loblaws, Bell, Telus, Shoppers Drug Mart, Audi, Coca-Cola, General Motors, Loblaws, WD-40, Bank of Montreal and World Vision – to name just a few.
Roehl’s work has consistently garnered recognition in international shows such as the DMA ECHOs, John Caples, Webbies, Epica, One Show and Cannes. He served as a judge at the Cannes Lions Direct Festival twice, and has also been on juries for the DMA ECHOs, Cassies, New York Festivals, John Caples and Applied Arts. He has chaired the Canadian Marketing Association Direct Division as well as the National Advertising Awards.