Steve Babaeko

CCO/CEO, X3M Ideas, Nigeria

As X3M Ideas’ Chief Executive Officer/Chief Creativity Officer, Steve brings to the agency his significant experience in building brands across industries. Steve’s passion for creativity matches his love for challenges. He is a writer, consumer behavior analyst, brand development expert and motivational speaker. Steve nurtures youths to be self-reliant that is why individuals and groups always invite him to speak to young Nigerians at many seminars and workshops.

He started his advertising career at MC&A Saatchi & Saatchi in 1995, before he later joined Prima Garnet Ogilvy and 141 Worldwide where he worked till early 2012, bringing his experience in the industry to a cumulative 20 years. In 2012, he took the bold step and left 141 worldwide to start his own advertising agency X3M Ideas Limited

Steve holds a bachelor’s degree in Theatre Arts from the prestigious Ahmadu Bello University, Zaria, Kaduna State, Nigeria. He is an Associate member of the Advertising Practitioners Council of Nigeria (APCON). Steve is currently the Vice-Chairman for Association of Advertising Agencies of Nigeria (AAAN) LAIF Board, and also the current Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.

He has attended several international Leadership trainings namely;

2016 – Executive Program for Growing Companies, Stanford Graduate Business School, USA.

2015 - Authentic Leadership Development, Harvard Business School.          

2014 – Digital Marketing Strategy I & II, Columbia University Business School, USA.

2013- Integrated Executive Leadership & Performance Management, Howard University School of Business Washington DC, USA.

Steve is also the founder of X3M Music, a music record label company that is focused primarily on developing young talents.