Group Creative Director, McCann Erickson, Germany
Serdar Kantekin is Group Creative Director at McCann Erickson Germany with focus on ideas, campaigns & innovations. Before he started at McCann Erickson, he worked at several of Germany´s leading agencies such as GREY Germany or Ogilvy & Mather. Serdar Kantekin is a specialized in developing the contents based on societal trends, new technologies and expanding his field into designing integrated communications. In every piece of communication he works with the principle of "what to solve" rather than “what to create.“ Throughout his career he worked for brands such as: Kentucky Fried Chicken - KFC, Allianz (national & global), L’Oréal, ALDI or Seat. With these projects Serdar received several creative awards, national and international, including Cannes Lions, ADC, One Show, New York Festivals, Clio Awards, London International Awards and others.