Creative Director, BETC/Havas São Paulo, Brazil
Art Director, Creative Director, Teacher
I’ve started my creative career a long, long time ago, in a weekly magazine, where my role was drawing titles using Letraset. Ok, not much creativity involved, I know. But, at least, I’ve begun to love Typography and Art Direction in this job.
Since then, I've worked in several agencies in Brazil – both local hotshots and global huge agencies, like McCann, Africa, Matisse, and Babel, among others.
Currently, I am a Creative Director at BETC/Havas São Paulo.
Since 2002, I am also a Creative Teacher at Escola Superior de Propaganda e Marketing (ESPM), the most Brazilian most important Marketing and Advertising university.
As long as I love Typography and I love to teach, in 2012 I decided to create a social media project called TypeZine to help students to learn more about Typography, Art Direction and Design.
In 2017 I started a project at Instagram called #OneTypeADayProject where I post a different Typeface every day, since January 1st until December 31st.
My work has been awarded at Cannes, London Festival, New York Festivals, Sinos Festival, El Ojo de Iberoamerica, Clube de Criação de São Paulo, Prêmio Colunistas and has been published in some of the most influential advertising magazines, like Archive and Communications Arts.
But, what I am really proud of, are my two little kids – Pedro and João.
That’s what I call a well-done job.