Creative Director, McCann Tel Aviv, Israel
Born in Herev-Le’et, a place so small it didn’t appear in maps till the early 90’s.
Currently, Creative Director at McCann Tel-Aviv. Started my career as an Art Director, only to realize that copywriting is so much more fun.
Along 15 years in advertising my works have been awarded: Clio Awards, London International Awards, Epica, EUROBEST, and others.