Luca Grelli

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Executive Creative Director, TBWA/Hakuhodo Tokyo, Japan

Luca Grelli is a creative globetrotter who started his career in Milan, worked at Wieden+Kennedy and 180/TBWA in Amsterdam, then moved to New York to work at agencies like Razorfish, Johannes Leonardo, BBH and finally settled in Tokyo to run Saatchi&Saatchi Fallon’s creative department before joining TBWA/Hakuhodo.

Throughout his career, Luca Grelli has helped brands create experiences that go well beyond the traditional and digital realms, embracing every form of expression that makes a brand relevant to its audience: from music videos to graphic novels, video games, branded TV programming, exhibitions and hybrid experiences like the Mercedes-Benz Tweet Race, a social media experiment that blurred the lines between digital and non-digital, engaging people and their social networks in ways never tried before.

GJ-5, BENewYork Festivals