Karoline Gebrael

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Theatrical Media Specialist, Universal McCann, USA

I am currently working at Universal McCann, Los Angeles for Sony Pictures as International Theatrical Media Specialist. I have worked with Digital Media Strategy for the past 14 years, gaining considerable experience, specifically in digital advertising, marketing, client services, cross-media, games, and innovation. I am focusing my career specifically on Creative Digital Media, meaning: I am constantly working on special projects, and finding the best solutions for my clients. For instance, I worked for a campaign to find people to adopt dogs and help them. The results were more than 100k shares, 10 tons of dog food donated, 93 dogs adopted, and the campaign still working. I feel proud that I have achieved a social goal and this opportunity showed me that I have a potential to do more for the planet with different insights. I found a new pillar to a brand to work with films content, promoting movies in their products, doing promotions, after deeply researching on their target. This gave a new purpose, challenges, and refreshing the brand. My proactive personality made the campaign be possible. As a professional, I've always found myself being the only person comfortable with Digital, which gave me the opportunity to be a reference to this matter, and also gave me more challenges because I always had to prove in different ways That Digital is a vital investment to a brand.

My passion for travel gave me possibilities to visit and live in different countries. I have lived in Toronto, New York, and San Francisco. I finished my master’s degree in Grenoble, France. Living aboard has taught me that I could learn more about facing challenges and engaging with different habits and cultures. Meeting amazing people from all over the world had prepared me to work confidently in an international enviorment.

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