Senior Art Director, Cheil Worldwide, Korea
Joohee Lee is a Sr. Art Director at Cheil Worldwide working on Samsung Electronics as her main client. Joohee has not only sophisticated eyes for art direction but also a mind hospitable to new technology.
Her recent works have even gone beyond traditional advertising to develop a mobile application to help autistic children to make eye contact for better communication ("Look at Me"), and two VR experiences ("BeFearless"), to help millennials with the fear of public speaking and fear of public heights to overcome their fears.
Samsung “Look at Me,” has won over 42 awards in the International award shows, including New York Festivals, Cannes, RedDotAwards, OneShow, D&AD, LIA, Clio Awards and so on. She has also picked up the Grand Prix at RedDot and Spikes Asia. After the success of the “Look at Me,” campaign, she continued to evolve “BeFearless” campaign for Samsung. The “BeFearless” program ran in 14 major markets. “BeFearless” has also, collected 18 awards at the international shows so far. Also, Joohee has been a speaker at One Show in New York and at New York Festival in Yeoju, Korea.