Associae Creative Director, McCann, Ecuador
Xavier Prado is Associate Creative Director of McCann Ecuador and professor at Universidad de las Americas in Quito.
He studied copywriting in Buenos Aires and interactive strategy and creativity in Barcelona.
His career began as a copywriter at La Facultad where later he became creative director. After some years, worked in Mayo FCB and actually works at McCann Quito. In 15 years, he has been managing some big brands such as Nestlé, Coca-Cola, BDF Beiersdorf, Renault, Boehringer Ingelheim, Mondelez International, among others. His work has been recognized in festivals as El Ojo de Iberoamérica, El Sol, and several local awards.