Creative and Planning Director, A-Tono, Italy
It’s the word that better tells about Sergio’s approach when building relationships that last. His work for Coca-Cola, Vodafone, Sky, Saab, Nissan, Volkswagen, Audi, Kia, Avis, Amnesty International – just to name a few – got him repeatedly to the podium while winning clients appreciation. Started in McCann Design, professionally grew up in Rapp, TribalDDB, DDB Group as art director, co-creative director, creative director.
He’s taken part at juries in Cannes, for the Direct Lions in 2006 and 2010, in New York for the Echo and Caples Awards and in Copenhagen for the Echos again.
In 2010 he was aware mobile was changing everything so he joined A-Tono - an independent pioneer in that field – to mix thing up a bit, make engineers work with creatives, keep on winning pitches and awards and help the agency’s business and reputation grow.