Chief Creative Officer/Co-founder, TBD, USA
Rafael is a Brazilian-born, global creative. He’s worked his way across the globe from Brazil to the Middle East to the US, making stops at Ogilvy & Mather Brazil, Ogilvy & Mather and Leo Burnett in Dubai, Pereira & O’Dell in San Francisco, and 180LA. He’s picked up quite a few new experiences and perspectives along the way.
He's behind award-winning projects such as Boost Mobile’s “Boost Your Voice” (Integrated Grand Prix, Promo Grand Prix and Titanium winner at Cannes Lions 2017); UNICEF’s “UNfairy Tales” (Grand Prix for Good at Cannes Lions 2016); Expedia’s “Dream Adventures”; Hellmann's “Recipe Receipt”; Airbnb's “#Birdbnb,” “Solving #SochiProblems,” and “Views” (Airbnb's first global campaign); and Coca-Cola’s “Happiness Refill” and “Crossroads” (Coca-Cola’s largest-ever Latin American push). Rafael has won over 200 international awards including Golds and Pencils at D&AD, the One Show, the Clios, the London International Awards and the Effies.
An idea-led creative by nature, Rafael turned 180LA into the most awarded shop in all of TBWA’s Network Worldwide within a year of joining as ECD. He was recognized as one of Ad Age’s 40 under 40 in 2017 and ranked #13 in Business Insider’s 30 most creative people in advertising in 2016. When he’s not daydreaming, he’s playing with his dog Bucho.