Joshua Braithwaite

Creative Director, 72andSunny, USA

Joshua currently works at 72andSunny in Los Angeles as Creative Director on the global Adidas and Instagram businesses. In his career Josh developed Adidas' new global brand positioning that helped Adidas jump from no.3 to no.2 in the US, launched Instagram's new logo and re-brand into the world, got Jimmy Fallon so stoked he played a dual-screen lightsaber game on live TV, hacked the front page of Google so over 1 million people could give back, and has been lucky enough to win over 80 international advertising awards.


GJ-2, FILM1NewYork Festivals