Edward Pontifex

Executive Producer, The Sweetshop, Australia

After working with various Production Companies as a freelance producer, including the Cannes Lions winning spot ‘The Potato Peelers’ for the Melbourne International Film Festival alongside Director Steve Ayson, Edward joined The Sweet Shop as Executive Producer in 2013.

Here he has worked with many wide-ranging brands, including CUB, Aldi, Tourism Victoria, TAC and agencies, such as Clemenger BBDO Melbourne, The Monkeys, BMF and DDB and judged at Award.

Edward studied at The Western Australian Academy of Performing Arts and began his career agency-side at agencies such as Y&R, DDB, and M&C Saatchi London.

What drives Edward is being involved in the creative development of ideas in a collaborative environment. He enjoys the challenge of managing the evolution of a concept under the constraints of the production.