Chief Strategy Officer, BBDO WorldWide, USA
Crystal Rix has worked with BBDO for over 10 years. She has a knack for translating complex business challenges into compelling marketing strategies. During her time with the agency, she has led strategic development for some of the most awarded and talked about campaigns, including Snickers, Barbie, and AT&T.
As Chief Strategy Officer, Crystal is responsible for bringing marketing science, strategic rigor and insights farther upstream in the client relationship to ensure that every aspect of “the work" is focused on developing compelling stories that penetrate culture, change behavior and drive results.