Federico Garcia

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Executive Creative Director, Huge New York City, USA

Federico “Fede” Garcia is an accomplished writer and creative lead with a reputation for delivering work that is by turns delightful, moving, and inspiring. He currently serves as Executive Creative Director at Huge, one of the most innovative digital agencies in the general market or the US. In addition to being an expert creative, he as distinguished himself as a careful, strategic thinker with a sophisticated understanding of visual storytelling and contemporary culture. His career in advertising spans over 20 years in three different continents, as he moved from Buenos Aires to Tokyo and eventually NY, collecting throughout this journey some of the most prestigious advertising awards, including Cannes Lions, D&AD, One Show, Clio, LIA and Effie. His work has been featured in some of the most influential advertising publications, including reaching the cover of the prestigious Lürzer's Archive Magazine.

GJ-2, DINewYork Festivals