New York, NY: April 2, 2021: New York Festivals and Korea-National Brand Awards (K-NBA) celebrated the top South Korean brands at a ceremony with over 200+ attendees on Friday, April 2nd at the Lotte Hotel in Sogong-dong, Seoul.

A special New York Festivals Award was unveiled at the 12th annual K-NBA ceremony, the New York Festivals Hall of Fame Award. This prestigious honor was launched to award prominent individuals who have made distinguished achievements in both industry and local authority.

"I’m thrilled that New York Festivals can play a part in celebrating the Korea-National Brand Awards and honor these deserving individuals who have demonstrated impressive achievements on behalf of prestigious Korean brands,” said Ellen Smyth, CEO, New York Festivals. “NYF applauds these winners and the K-NBA.”

New York Festivals Hall of Fame Awards were presented to Jongyoon Chun, CEO of Seegene Inc., the global leader in multiplex molecular diagnostics and Taehoe Yang, CEO/Founder of VISANG Education Inc., whose mission is to create a new education and cultural paradigm beyond that of the conventional industry

"Joining New York Festivals allows K-NBA to get wings to fly in the global market and distinguish K-NBA from other local awards," said JoongAng IIbo and K-NBA jury President.

The K-NBA Awards is the largest event related to brands in Korea, where brand-related parties and local authorities (representatives/officers of enterprises, head of local authoriteise) all particpate together.

The K-NBA Awards is the largest event related to brands in Korea, where brand-related parties and local authorities (representatives/officers of enterprises, heads of local authorities) all participate together.

Prominent Korean brands recognized this year include Seegene, VISANG, LGU+, LGTV, Walkerhill, Bodyfriend, Saramin, Cuchen, Lotte World,  SNUH, Mirae Asset, Jeju and more.